Sonya Looney, a professional mountain bike racer and ambassador, is an international phenom who specializes in connecting with her fans and followers about her passion for living an adventurous life astride a bike – globally! Through her commitment to doing just that, she’s developed an approach to furthering her reach and the reach of her sponsor partners that’s bringing more value than ever before to the sponsor-athlete-ambassador equation. And it’s about time. … Sonya knows that connection is what brings return on a sponsorship investment and she relishes in doing just that to all fans and followers online, offline and inline within her network. There’s so much to learn today from this podcast – starting with what’s the true value today for a brand ambassador? Sonya’s authoring that job description, and you’ll get a front row seat to hearing it today on the Intrepid Entrepreneur!