The Bold Betties is a travel and adventure platform that empowers women by eliminating the barriers and logistics that keep women inside, stuck in the monotony of day to day life. Today on Intrepid Entrepreneur I’m talking with the founder, Niki Koubourlis, on her experience starting and managing the Bold Betties, and the incredible places this adventure has taken her.
Niki Koubourlis started out in a stable, successful corporate career, which she ultimately found very unfulfilling. She was starting to worry about what she was accomplishing with her life, and questioning whether it was what she really wanted
It wasn’t.
And so, she moved to Colorado, the land of adventure.
In Colorado, Niki forced herself to not take a job and instead, she took some time to develop friendships and to get in touch with her passions. And then – one thing led to another, and Niki stumbled into founding the Bold Betties, a meet-up group for women looking to bond with each other and to get outdoors. The group grew quickly—within its first week, there were 200 members. Honestly, I’d never heard of a business built on “Meet Up” groups, and I think it’s such a cool idea (note: I realize that many companies have been built this way, I just have not been familiar with this path).
One of her important early insights as that there were few opportunities for novices to learn and enjoy outdoor activities, so she saw her business as filling that niche. But the biggest commonality between people who sign up for Betties events is women in transition, looking to start something new.
You’ll be inspired by what else Niki tells me about getting started with the Betties and where this adventure has taken her, on this episode of the Intrepid Entrepreneur!
Build business around community. When you can bring together groups of people, you are providing them incredible value, and you will probably find that that community is the most important part of your business.