What’s the difference between crowdfunding and equity crowdfunding? And how do you know which one, if either, is right for your company?
I’m sitting down with Nathan Rose of Assemble Advisory, an equity crowdfunding agency, to get his inside scoop on what makes it worth using equity to access capital. Nathan’s talking about researching platforms, getting to know your customers, and deciding how to spend your time. You can’t do everything!
We’re also getting into the difference between equity investors and mass crowdfunding, and what you can expect from both groups. Nathan’s offering a few sneak-peeks into what he has to say about these different techniques in his new book, Equity Crowdfunding.
Equity crowdfunding is changing, it’s not just for brand new startups anymore. Whether you’re just getting started or looking to expand, Nathan’s full of expert advice on how to approach this new opportunity.
We talk a lot about bootstrapping and starting up a brand-new business on this podcast. But this week I’m getting input about a different kind of entrepreneurial challenge: taking over a legacy brand.
Sarah Carpenter is sharing what made her and her partners decide to buy the American Avalanche Institute, and how they’ve been working to refine and expand the idea of its founder. It’s all about passion and commitment to a greater, shared vision.
We’re getting into the benefits and challenges of having business partners, working on a team, and the importance planning ahead. Sarah’s also talking about the value of community in the outdoor markets, and taking advantage of her resources.
This is such an insightful episode not just for those of you taking over an older business, but for anyone working in a community.
Facebook: American Avalanche Institute, https://www.facebook.com/americanavalancheinstitute/
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We’ve all heard people talk about “hustle”, the drive that keeps you going even when you’re having to do the nitty gritty work that doesn’t thrill you. It’s an important part of any entrepreneur’s toolbox.
My guest this week has a serious amount of hustle and an equal amount of passion for what he’s doing. Neil Patel is the co-founder of marketing software programs including KISSmetrics and Crazy Egg, as well as the co-author of a new book, Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum.
Neil’s talking with me about one of the biggest questions we all face: what exactly is my passion? He’s giving me some tips on how to find the things that you’re actually excited about and let go of the things you only think you’re excited about.
We’re also digging into working backwards to achieve your goals, what to do with feedback and criticism, and focusing on quality content to drive up traffic.
Neil is a highly successful entrepreneur as well as a marketing genius, I’m thrilled he’s here to share his expert knowledge--you’ll want to take advantage of his advice.
How many times have you planned an event and not known how approach getting the word out? Marketing and community building can be overwhelming, there are so many different strategies and mediums to work with!
I’m getting super practical on this week’s podcast, and answering questions from Diane Martinez, co-founder of the Rough Riders cycling event in Angel Fire, New Mexico, about how to grow attendance at this amazing event.
We’re talking through Diane’s current strategy to build attendance, and then I’m digging into how to spread the word by using your email list, rewarding loyalty, and getting faithful customers to share their experiences.
We’re also discussing into the importance of a good website, when to do a marketing push, and how to get organized with your blog posts!
This special episode is full of hands-on advice for any entrepreneur looking to raise awareness and build community around their product.