What Happens When Outdoor Technical and Bike Apparel Collide? A Story of a Start Up, featuring Tyler Jordan of 7Mesh

For 18 years, Tyler Jordan cut his leadership, product development, operations and outdoor market experience at Arc’Teryx, serving the last eight of those as CEO of the iconic outdoor brand.

Now, Tyler has his own company in 7Mesh Industries, a B.C.-based technical cycling apparel company catering to men and women riders who love all disciplines of the sport.

Tyler and his crew at 7Mesh found a niche, and he labels it the intersection of outdoor technical and bike. If anyone can throw that phrase around, it’s him. But the bike industry is very different from outdoors, and there are subsectors in cycling with fanatical-level passion for their sport, all concentrated in the single market of bike.

Being an entrepreneur in these markets, Tyler says, has incredible highs and lows, but as he and his team at 7Mesh enter their second full season, this young and energetic leader wouldn’t have it any other way.

Tyler drives 7 Mesh to always be straddling the line of innovation and performance. He never wavers from his goal of constantly looking for ways 7Mesh can be improved.

I’m very proud to have Tyler as my interview this week on The Intrepid Entrepreneur podcast. Not only does he tell the amazing story of his entrepreneurial journey, spanning from Arc’Teryx, through the 7Mesh start up, he also talks about taking on 7Mesh with a bit of a different stance on prioritizing his outdoor active lifestyle and his approach to entrepreneurial cross training. This show is a must-listen!

Tyler summed it up perfectly when he said “entrepreneurialism is a life in the fast lane and the deep end. If it’s in you, life is too short not to go after it.”

This episode offers some of the best start up advice available so get ready to learn, to be inspired, to take away specific action steps, and to take your ventures to the next level with Tyler Jordan on Intrepid Entrepreneur!

Bravery in Business Quote

“I don’t understand work/life balance. For me, it’s all rolled into one.” - Tyler Jordan

 

The Cliff Notes

• Create products that raise the bar from a quality standpoint, and you will always have customers
• When your user group is people like you, you understand how to speak to them in ways others can’t
• Don’t allow yourself to be trapped in the ways you did things before. Use new opportunities as a fresh start in processes and direction
• The more high-end your physical product is, the more people will want to touch, feel, try on, your product before they buy
• Give customers the choice of how they want to deal with you, and buy your product
• Embrace your community, to find out what you’re doing right, wrong, and how you can improve
• Avoid “me too” products. Bring something new, exciting, awesome, and needed to your industry

“Entrepreneurialism is life in the fast lane, and in the deep end. If it’s in you, life is too short not to go after it.” - Jordan Tyler

Habit for Success

Just because you have experience in a certain area, does not mean you should be doing it the way you’ve done it in the past. Continually be innovating and testing new systems and process.

 

Resources

http://www.7meshinc.com/

 

The Intrepid Entrepreneur free March Master Class offers one full hour of training on Nailing your Brand Storytelling. It’s free! It’s awesome and you can sign up and save your seat by going here: http://intrepidentrepreneur.net/MarchWebinar

 

Full Show Notes: IntrepidEntrepreneur.net/tyler-jordan