My guest on Intrepid Entrepreneur today is none other than Doug Schnitzspahn. I feel he should be Knighted, like Sir Richard Branson. Why? Because there are few people out there in the active outdoor lifestyle markets with the work experiences and perspectives that Doug has.
He basically holds a Ph.D. in producing, editing and publishing content in a myriad of forms.
As a freelance writer and editor, he has worked on publications like National Geographic, Outside, Men’s Journal, The Chicago Tribune, The Denver Post, Backpacker, Skiiing, and The Mountain Gazette. In my opinion? Doug is one of the main portals educating newcomers to the outdoor active lifestyle markets while concurrently keeping existing outdoor fans stoked.
In a nutshell? Doug is super important to the outdoor recreation economy! Perhaps he should run for office? I know someone who could do publicity on that… :)
In this podcast, Doug and I get to talk shop. We’re old friends and we’re also entrepreneurs. We’re wired in a similar way and as we watch how the economy continues to be transformed by the digital direct era, we’re both wondering where the quality and topic alignment has gone.
There’s a sweet spot when the unique voice of the writer aligns with the topic, and the topic aligns with the audience’s and brands focus and interests. Brands should focus on making this perfect trifecta happen, and invest in content creation that really hits these three points. You can’t buy this type of approach from a content service or farm.
Doug has built a career out of creating amazing content, with a unique voice, that connects deeply with a specific audience: the outdoor market. His opinions shared in this episode can truly help your organization ensure that you’re not publishing “choss” (that’s our word for CRAP content).
You can also learn all about Doug’s perspective on the “freelancer’s economy,” and the role of sponsored content.
If you’re a freelancer, entrepreneur, or an outdoor enthusiast of any kind, you’ll find Doug to be a fascinating guy with sharp insights. Few people can offer the insights Doug can on the outdoor market today, or on how brands can pull off authentic content marketing.
Pull out a notebook and get ready to learn, and to be inspired, on this episode of Intrepid Entrepreneur!