Stephen is one of the most prolific journalists and publishers working in the outdoor markets today. No one can question the strength of the publishing empire he’s built in Gearjunkie.com. Hilariously enough, I met him back in the day, literally, when he was first trolling Outdoor Retailer as a college student. Stephen was at the show, pushing his printed magazine called Vertical Jones (no longer in publication), which was a climbing publication that he launched from Minnesota.
Everything has changed since then, and continues to, in publishing and in Stephen’s life. He’s now a father and husband, and runs a full-fledged publishing empire in GearJunkie.com. Today’s podcast uncovers what it was like for Stephen to scale Gearjunkie.com while navigating the many changes of media and publishing in the past decade plus. You’ll hear how Stephen has studied his readership and audiences, and stayed nimble to their needs in GearJunkie. You’ll also get the connection between the success Stephen’s had in publishing and adventure racing.
One of the best parts about this episode? Stephen shares with us his top trends in gear evolution in the outdoor active lifestyle markets.