Show Notes: IntrepidEntrepreneur.net/The-Right-Audience-Johannes-Ariens

How much have you accomplished this year? Maybe 2016 has been a big year for you and your company-I know it has been full of surprises for me.  

My guest on this episode is Johannes Ariens, and he’s here for the second time this year to talk about the second project he’s successfully launched in 2016.

Johannes is sharing how his new project LOGE met its Kickstarter goal in the first week, and what this means for how they’re moving forward. We’re talking about setting stretch goals and how to work towards them progressively.

Johannes is also discussing how he’s using multiple channels to drive people to their campaign, and what these channels all bring to the perception of your brand. We’re digging into communicating with the right people, not the most people, and giving those people an authentic, inside look at your work.

I hope you enjoy this episode – It’s part training, part inspiration and 100% entertaining!

Bravery and Business Quote

“If you push, something’s got to happen. No matter what, you’re going to learn from that.” Johannes Ariens

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The Cliff Notes

• Think about entry-level consumers. How can you make your business or community more accessible to people who might be interested, but inexperienced?
• Don’t be afraid of being uncomfortable. If you’re comfortable, you’re probably not challenging yourself enough.
• Push really hard. Either way, something is going to happen and you’re going to learn from the experience.
• Acknowledge what you’re bad at. Work on improving those skills and know how to delegate and take advice from experienced experts.
• Active and engaged followers are much more valuable than many, uninvolved followers. Quality means more than quantity.
• You don’t need a global audience to be effective, you just need to be dialed in to who your audience is and how to connect with them.
• Figure out what people perceive your intent to be. Know what clients think that you support and work to bring that perception in line with your vision.
• Know your numbers. How many people do you need to invest in your project? How many purchases? Views? What, specifically, do you need to succeed?
• Set different kinds of goals. Have immediate goals and then set stretch goals to aim for next. Know where you’re heading now and where you’re heading next.
• Make time to talk to people beyond social media. Don’t just share what you’re doing online, but talk to people that you know and network in person.

“If it’s uncomfortable, then you’re probably doing the right thing” Johannes Ariens

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Resources

Twitter: @JohannesAriens

Kickstarter for LOGE Camp

LOGE

Radify

Show Notes: IntrepidEntrepreneur.net/The-Right-Audience-Johannes-Ariens/

Show Notes: www.IntrepidEntrepreneur.net/Ron-Andrews/

How many of you are working in a small town? Maybe some of you, like me, sometimes work out of your house and love it. Well this episode is for you!

I’m sitting down with Ron Andrews of King Cage. Ron runs this highly successful company from his home right here in Durango, and he’s sharing is secrets to small-town success.

We’re getting into keeping with your founder’s vision, knowing how big you want, or don’t want, to your company to be, and keeping your business organized in your house.  Ron’s also talking about how he got the idea for King Cage, and where his product line has expanded from his original product.

For all of you trying to hustle outside the big city, this episode is full of advice from someone who’s living the passion-driven entrepreneur’s dream!

Bravery and Business Quote

“Quality and consistency is what you’ve really got to stick with.” Ron Andrews 

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The Cliff Notes

• Living near people who are experts in their field is a great asset to you, no matter where you live.
• Having customers who are excited about your product brings more enthusiasm and energy to your work and company psyche.
• Don’t feel unable to leave your current job. Find a way to support yourself doing what you love.
• Look for trade shows in your industry to expand your reach and customer base.  
• Specialize your products. Once you have a product that sells well, look for ways to improve and personalize it to your niche.
• Add value to your product. What can you do to help your clients even more than you already are?
• Advertise at a rate that you can sustain your business. Don’t look for orders so big you won’t be able to fulfill them.
• Keep your company the size you want it. Don’t feel pressured to expand or grow in ways that aren’t consistent with your founder’s vision.

“It’s easy to connect with a person because it is so intimate here and close.” Ron Andrews

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Resources

King Cage

Interbike Expo

Show Notes: www.IntrepidEntrepreneur.net/Ron-Andrews/

Show Notes: www.IntrepidEntrepreneur.net/Sonya-Looney/

So much has changed in how we market and sell products over the past few years.  It’s not just about using social media, but about understanding what customers want from the brands they support.

I’m sitting down with Sonya Looney, World Champion Cyclist, writer, speaker, and adventure seeker. We’re talking about how she has re-designed and re-written the relationship between athletes and sponsoring companies.

 Sonya’s sharing how she got into cycling, and how that passion led her to leave her career twice to become an entrepreneur. We’re getting into what companies should look for in the athletes they sponsor, and how athletes can market themselves better. It’s not just about results!

 This is a great episode for anyone looking to build their brand, or maybe even sponsor an athlete.

Bravery and Business Quote

“If you do the things that you love and put everything into it, it’s going to grow in ways that you never could have imagined”  Sonya Looney

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The Cliff Notes

• Acknowledge what makes you excited. Sonya was working for a start-up and realized she loved the marketing side of things more than her job as an engineer.
• Protect your priorities. If a job or hobby is getting in the way of what you’re passionate about, find a way to rearrange.
• Don’t be afraid to pivot in your career. Just because you’ve spent years growing in it, or getting a degree doesn’t mean you should stay if you’re not happy.
• Look for partners that have the same passion and following/ clients as you. What brands are attracting the same kind of community that you want to be a part of?
• Pay attention to what makes other people good at their jobs. Even people in other markets, what makes them so effective? Pull those things into your practice.
• Focus on two way communication. Respond to people who engage with you on social media, and keep track of what they’re enjoying.
• Do what you love and believe in. If you’re working hard towards what you’re passionate about, people will take notice and stay connected.
• Worry less about an athlete’s racing results than about what they can bring to your product. What can this athlete’s personality and following bring to your company?

“It’s not just about putting content out there, it’s about responding to every person that you can that’s engaging with you”  Sonya Looney“

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Resources

Sonya Looney’s Website

Sonya Looney on TED Talk

Show Notes: www.IntrepidEntrepreneur.net/Sonya-Looney/