KEEN Footwear’s Linda Balfour shares the vision of the brand’s Live Monumental initiative, which embodies the entrepreneurial spirit found everywhere in the KEEN culture and Portland, Oregon headquarters. KEEN’s Live Monumental is all about building grassroots support for protecting America’s wild spaces. What does success look like? Well, the KEEN Effect team has a goal of amassing 100,000 signatures on a petition that they’ll drive into Washington D.C. (the end point of their road tour) on Sept. 23, to activate the Obama Administration to permanently protect three million acres of public lands! See the shownotes page for more details and how to sign this petition online and share it with your friends and family!