So much has changed in how we market and sell products over the past few years. It’s not just about using social media, but about understanding what customers want from the brands they support.
I’m sitting down with Sonya Looney, World Champion Cyclist, writer, speaker, and adventure seeker. We’re talking about how she has re-designed and re-written the relationship between athletes and sponsoring companies.
Sonya’s sharing how she got into cycling, and how that passion led her to leave her career twice to become an entrepreneur. We’re getting into what companies should look for in the athletes they sponsor, and how athletes can market themselves better. It’s not just about results!
This is a great episode for anyone looking to build their brand, or maybe even sponsor an athlete.
Bravery and Business Quote
“If you do the things that you love and put everything into it, it’s going to grow in ways that you never could have imagined” Sonya Looney
(click to tweet)
The Cliff Notes
- Acknowledge what makes you excited. Sonya was working for a start-up and realized she loved the marketing side of things more than her job as an engineer.
- Protect your priorities. If a job or hobby is getting in the way of what you’re passionate about, find a way to rearrange.
- Don’t be afraid to pivot in your career. Just because you’ve spent years growing in it, or getting a degree doesn’t mean you should stay if you’re not happy.
- Look for partners that have the same passion and following/ clients as you. What brands are attracting the same kind of community that you want to be a part of?
- Pay attention to what makes other people good at their jobs. Even people in other markets, what makes them so effective? Pull those things into your practice.
- Focus on two way communication. Respond to people who engage with you on social media, and keep track of what they’re enjoying.
- Do what you love and believe in. If you’re working hard towards what you’re passionate about, people will take notice and stay connected.
- Worry less about an athlete’s racing results than about what they can bring to your product. What can this athlete’s personality and following bring to your company?
“It’s not just about putting content out there, it’s about responding to every person that you can that’s engaging with you” Sonya Looney“
(click to tweet)
Resources
Sonya Looney’s Website
Sonya Looney on TED Talk