Third generation entrepreneurs Kelly and Will Watters have had an epic journey in year one of launching Western Rise apparel, a collection of men’s and women’s lifestyle apparel built for the mountain lifestyle.
The Watters are enrolled in the Telluride Venture Accelerator program, a fantastic start-up accelerator where I’m proud to serve as a Mentor. The founders of Western Rise have been nimble and agile through their first year of concept to launch, navigating and route-finding their way through sourcing, supply, manufacturing and distribution. The Watters are feeling locked and loaded on their strategy and are ready to grow with a direct-to-consumer strategy. In this interview, they share incredible insights on what the entire launch process has been like for them.
The key to the early success of Western Rise is the absolute commitment the Watters share around listening and responding to their target customer (avatar). There’s a ton of great insights on social media, Millennials and today’s mountain lifestyle consumer. Get ready to be inspired and educated by what they have to say on this episode of Intrepid Entrepreneur! If you love this episode, please rate and review it on iTunes Rating and reviewing this podcast greatly increases the visibility of the amazing entrepreneurs featured on this podcast and the outdoor active lifestyle markets.